Strategic Planning

Lung Foundation Australia aims to ensure lung health is a priority for all in Australia. The plan to achieve this aspirational goal is captured in the diagram below which outlines our vision, goals, strategies and the settings across which we translate our strategies.

Plans for 2016

As was the case for 2015, 2016 will be a further year of investment in the growth of Lung Foundation Australia.

Our objectives for growth are:

  • To provide support to more patients
  • To provide support across a wider range of disease areas
  • To work with health professionals across the healthcare continuum to ensure they have access to the most
    up-to-date evidence-based recommendations for care
  • To encourage the wider community to think about their lung health and to make decisions that promote healthy lungs
  • To support research that improves outcomes for those with lung disease

1. Investment in research – the Board has made a commitment to increasing our contributions to research
over the coming five years

  • By 2020, we aim to have an annual contribution of $5 million – supporting research awards and our research platforms (all of which have produced excellent research outcomes over the years and will continue to do so)
  • We will be working collaboratively with the Thoracic Society of Australia and New Zealand (TS ANZ) to achieve this aim
  • We will increase the amount of matching funds we can attract from the university sector to make our contributions go further
  • We will be actively working with government and philanthropic organisations to encourage their support of lung research

2. Investment in awareness of the importance of lung health 

  • The next phase of our Just One Breath campaign will be announced in 2016 with a new partnership that we are very excited about. So watch this space
  • Lung Health Awareness Month will be bigger than ever
  • Quit4october – For the second year, we will support a smoking cessation program in October. Building on our pilot of 2015, we will be rolling this program out to more regional centres with national support online
  • A new program in air quality

3. Investment in advocacy – Lung Foundation Australia will speak out regularly on issues of importance including protecting lung health. Reducing the impact of those affected by lung disease and the relative under-funding of respiratory research

  • Changing the Face of Lung Cancer is a program that aims to reduce the stigma associated with lung cancer and start to educate patients about the changing treatment landscape
  • Improving outcomes for lung cancer patients – At the Australian Lung Cancer Conference (18-20 August in Melbourne), we will launch a position statement on areas for improvement in the identification, diagnosis and management of lung cancer
  • Wider access to pulmonary rehabilitation – We continue to work with the Department of Health on widening access to pulmonary rehabilitation through funding on the Medical Benefits Schedule

4. Investing in fundraising capacity – To achieve what we have planned over the coming years and, in particular, to meet our objective of increased funding into Research, we need to invest in our capacity to raise funds in the community. Watch for the following events:

  • Just One Breath Cycle Challenge – 26 August, Brisbane
  • Just One Breath Gala Dinner at the Museum of Contemporary Art – 22 October, Sydney
  • Love Your Lungs Fun Run and Walk – 27 November, Melbourne event and national virtual event

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