December 28, 2012

And the Gold Stevie® Award goes to…

The Australian Lung Foundation’s ‘Show Us Your Lungs’ media campaign which was launched in October 2011 won a Gold Stevie® Award for the Best Community Programgoldstevieaward in The 9th Annual International Business Awards. More than 3,200 nominations from organisations of all sizes and in virtually every industry were submitted in a wide range of categories from more than 50 nations around the world. The campaign, which was coordinated by Public Relations agency Burson-Marsteller, encouraged more Australians to take greater notice of their lung health. ‘Show Us Your Lungs’ included viral marketing and social media activation, as well as a mainstream media campaign with serious health messages about the need for Australians to take their lung health seriously. The project engaged millions of Australians and helped to put lung health on the agenda in the media, through word of mouth and among key decision makers and influencers.

Heather Allan, Director of the Lung Foundation’s COPD National Program, said that the campaign was a change of direction from past campaigns, using humour to highlight a serious issue. “Research shows us that 36% of those surveyed consider their lung health to be unimportant. The cheeky approach of the Show us Your Lungs campaign got cut through to a new younger audience for us, encouraging people to go online to complete an interactive Lung Health Checklist.”