Lung cancer Blueprint video: Take the next step

This video has been developed to support the launch of Lung Cancer Blueprint 3.0 and strengthen its call for sustained government leadership and investment in lung cancer prevention, equitable lung cancer outcomes for Aboriginal and Torres Strait Islander peoples, early detection, treatment, care, and research. Through a powerful and deeply personal story, the campaign aims to demonstrate the real-world impact of policy and funding decisions on the lives of Australians affected by lung cancer. 

At the heart of the video is Wil, a young boy whose mother is living with lung cancer. Rather than focusing on statistics or health system challenges alone, the video seeks to connect decision-makers with the human outcomes that result when people can access life-extending treatments and quality care. Wil’s story illustrates what progress in lung cancer research and treatment makes possible, highlighting the value of additional time with loved ones and the importance of continuing to invest in innovations that improve survival and quality of life. 

The video is designed to acknowledge the significant reforms and investments that have already contributed to better outcomes for people affected by lung cancer, while reinforcing that there is still more work to be done. By expressing gratitude for the support that has enabled advances in research, treatment and care, the campaign creates a positive foundation for advocating further action. 

Importantly, the video broadens beyond one family’s experience to represent the voices of the wider lung cancer community. People impacted by the priority areas outlined in the report come together to call for the next stage of reform across the priorities outlined in Lung Cancer Blueprint 3.0. These include stronger action to reduce lung cancer risk, equitable access to care for Aboriginal and Torres Strait Islander peoples, expansion of lung cancer screening, increased support services for patients and carers, and continued investment in research. 

By combining emotional storytelling with clear policy priorities, the video aims to inspire government leaders to build on the progress already achieved and support implementation of the Blueprint’s recommendations. Ultimately, it positions lung cancer reform as both a health priority and an opportunity to ensure more Australians have access to the care, treatment and support needed to live longer, healthier lives.