Independent surveys conducted by PureProfile for Lung Foundation Australia in 2017 (n=1,003) and 2019 (n=1,010) examined lung cancer understanding and attitudes in nationally-representative samples of Australians. The 2019 survey came after the delivery of two Lung Foundation campaigns that same year – Stop asking the wrong question and FFS! We’re losing our patients campaigns. Both campaigns had an aim to reduce lung cancer stigma in Australia.
Several questions were the same in the two surveys. The 2019 survey also contained questions about lung cancer stigma. The survey findings suggest Australians’ lung cancer attitudes improved between 2017 and 2019 and Lung Foundation efforts positively impacted attitudes of those who had seen the stigma campaigns.
