Our partnership program
Partnering with Lung Foundation Australia is a great way for organisations to make a difference for lung health while building awareness and increasing brand loyalty. Healthy lungs have never been more important and a partnership with Lung Foundation Australia shows your clients, consumers and staff members that you are committed to helping us make lung health a priority for all Australians.
A charity partnership can be invaluable for an organisation as it has a positive impact both on their staff and on the world around them. When you choose a charity that many employees would find meaningful, your corporate partnership will improve employee satisfaction and staff engagement at all levels. Partnering with charities and non-profit organisations will also show your customers the causes your business cares about, and how you’re contributing to improving the welfare of others.
We work closely with our Brand Partners to develop mutually beneficial campaigns, co-branded merchandise, media, and experiences that help drive outcomes for people impacted by lung disease and lung cancer. Our most successful brand partnerships span multiple years and a number of different tactics.
Cause-related marketing (CRM) is a partnership between a company and a non-profit organisation that has the DUAL goals of enhancing the company’s performance while contributing to the important work of the charitable cause. Cause related marketing programs have many benefits, including increasing brand awareness, boosting sales and market share, increasing customer loyalty, differentiating from competitors, enhancing staff engagement, loyalty and advocacy and exposing product to new audiences.
Through Workplace Giving (sometimes called Payroll Giving) employees give small, regular donations to charity from their pre-tax pay. It’s a simple, convenient and cost-effective way to provide a valuable employee benefit and a sustainable source of funds to help us make lung health a priority for all Australians. For as little as the cost of a cup of coffee every week, your staff can help make a lasting impact.